The sales specialists for FMCG/CPG brands

World renowned agency with decades of industry experience, know-how and relationships to take your food and drinks brands to the next level.

Our Services


The starting point for any brand is getting the product into retailers. We analyse the current sales performance and focus on the channels which require immediate results.

Merging that initial work to speed up new listings using our wealth of experience and close relationships, it enables brands to break through their glass ceiling.


The most important part of our job. Our dedicated team analyse sales data and market trends to ensure all accounts are ordering to their maximum potential.

We have a bespoke annual promotional plan tailored to the brand needs which are integral to growth, and regular reporting for full transparency.


Multi-platform advertising solutions specific to F&B to support your sales strategy across digital and traditional platforms.

These include PPC, Display, Amazon, Social Ads, Outdoor, Trade & Consumer Press, TV, Radio. All at unbeatable rates.


We provide a comprehensive consultancy service to help brands navigate this challenging industry. Lending the benefit of our founder’s experience, we can help to achieve a brand’s ultimate ambition.

We can do as little as advise on market trends right up to developing a product from concept to shelf.

Our Brands

Calypso lemonades
Arizona juices and teas
Warheads sour drinks
Mentos Jelly drinks
Herrs products
Candy Can drinks

What Makes Us Special

Our People

Our secret weapon is the talent, dedication and relationships of our team. Industry specialists, strategists and creatives all at the top of their game, all hungry to make an impact. Leadership creates and creators lead.

Our Clients

Being independent allows us to pick our clients carefully. Our flexibility allows us to integrate on their terms. The best work happens when we can be anti-transactional and co-create as one team.

Our Relationships

Our natural ability to create and maintain important relationships within the industry is second to none. Retail, wholesale, food service, we have them all covered.

Core Team

Mudassar Aziz MD

Mudassar Aziz,
Founder & MD

The founder & driving force behind the company, Mudassar has over twenty years of experience in the industry. He has worked with global brand leaders through to small start-ups looking to take their first steps in to the F&B World. An experienced leader and visionary with a breadth of knowledge and experience in delivering hard results for brands.

Aldo Chiappetta, Sales Director

Aldo Chiappetta,
Sales Director

Ten years of national sales experience and has a black book with every buyer’s name. His incredible passion and vision has seen him firmly establish himself as an outstanding salesperson and leader.

Sat Goshal, Operations Director

Sat Goshal,
Marketing Director

Fifteen years of client management, business development, strategic planning and consumer marketing activation. Her focus is on running day to day operations, growing our client base, together with planning and executing client marketing campaigns.

You’re ready, we are too. Let’s talk…

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