Sales specialists for FMCG/CPG brands
We have decades of industry experience, know-how and relationships to help take your brand to the next level.
Our Services
Sales
The starting point for any brand is getting the product into retailers. We analyse the current sales performance and focus on the channels which require immediate results.
Merging that initial work to speed up new listings using our wealth of experience and close relationships, it enables brands to break through their glass ceiling.
Management
The most important part of our job. Our dedicated team analyse sales data and market trends to ensure all accounts are ordering to their maximum potential.
We have a bespoke annual promotional plan tailored to the brand needs which are integral to growth, and regular reporting for full transparency.
Marketing
Multi-platform advertising solutions specific to F&B to support your sales strategy across digital and traditional platforms.
These include PPC, Display, Amazon, Social Ads, Outdoor, Trade & Consumer Press, TV, Radio. All at unbeatable rates.
Consultancy
We provide a comprehensive consultancy service to help brands navigate this challenging industry. Lending the benefit of our founder’s experience, we can help to achieve a brand’s ultimate ambition.
We can do as little as advise on market trends right up to developing a product from concept to shelf.
Our Brands
What Makes Us Special
Our People
Our secret weapon is the talent, dedication and relationships of our team. Industry specialists, strategists and creatives all at the top of their game, all hungry to make an impact. Leadership creates and creators lead.
Our Clients
Being independent allows us to pick our clients carefully. Our flexibility allows us to integrate on their terms. The best work happens when we can be anti-transactional and co-create as one team.
Our Relationships
Our natural ability to create and maintain important relationships within the industry is second to none. Retail, wholesale, food service, we have them all covered.
Core Team
The founder & driving force behind the company, Mudassar has over twenty years of experience in the industry. He has worked with global brand leaders through to small start-ups looking to take their first steps in to the F&B World. An experienced leader and visionary with a breadth of knowledge and experience in delivering hard results for brands.