Calypso. Taste of the Islands
Sales specialists for FMCG / CPG brands
Bringing World‑Class Brands to Every Shelf
We launch and scale brands into thousands of UK stores, across grocery, convenience, wholesale and discount.
Our drinks brands
AriZona. America's No. 1 Selling Iced Tea Brand
El Jefe & La Jefa. Fuel for the Fearless
Mela. The juiciest watermelons on Earth...In a can
Toxic Waste Energy. Hazardously sour, ready to drink
Candy Can. Never grow up
Brand 1 of 6: Calypso
Our snack brands
Calypso Sweets
Sour Wedge candies, in Calypso’s favourite lemonade flavours
Toxic Waste Popcorn
The hazardously sour candy brand now in incredible popcorn flavours
Mochi
Royal Family Mochi: Deliciously flavoured crème wrapped in sweet rice dough
Coneys
Just the bottom bits of the waffle cone, filled with Chocolate, Strawberry or Vanilla.
Why HD Brands. Relationships, Reach and Results
100+
Years of combined sales experience. Our team has direct access to decision makers across drinks & snacks channels.
50+
Countries covered. Access to distributors, retail, convenience, discount, wholesale and cash & carries across Europe and beyond.
1000s
Stores across the UK. A track record of launching and scaling brands into tens of thousands of stores.
Everything a brand needs
to grow in the UK
Sales
Getting products on shelf and managing accounts end to end, including the tough conversations with buyers. With deep industry knowledge and strong retailer relationships, we drive growth across every channel at every stage of your brand’s life.
Distribution
Working with our partners we enable nationwide delivery into our channels, tailored to FMCG brands. From supply chain planning to last-mile execution, we help you scale correctly and consistently.
Activations
Trade shows, launches, sampling and in-store promotions that bring your brand to life. We manage it end to end, putting your products directly on to retailers’ shelves and into customers’ hands.
Marketing
B2B and B2C campaigns that build visibility, engagement and sales. From digital and social to trade press, events and media planning, we take integrated strategies from content to execution.
Design
Packaging, POS, digital campaigns and event graphics from our in-house studio. Design aligned to your brand strategy, built to support sales and marketing across every channel.
Stock2Store
Our platform connects your brand directly with thousands of retailers. They order with a click and receive delivery within 24 hours nationwide.
Our retail partners
On shelf with the UK’s leading retailers and wholesalers
Your brand.
Our shelves
We reply within one working day.
Talk to us directly at hello@hdbrands.com — a real person on our team will get back to you.