Calypso. The taste of the Islands. Lemonades with real lemon bits, iconic glass bottles & sparkling cans
Sales specialists for FMCG / CPG brands
Bringing World‑Class Brands to Every Shelf
We launch and scale brands into thousands of UK stores, across grocery, convenience, wholesale and discount.
Our drinks brands
AriZona. America's No. 1 Selling Iced Tea Brand
El Jefe & La Jefa. Fuel for the Fearless
Mela. The juiciest Watermelons on Earth...In a can
Toxic Waste Energy. Drinks from the Hazardously Sour Candy brand
Candy Can. Never grow up. Drinks that taste like your favourite retro sweets
Our snack brands
01 / 04
Calypso Sweets
Sour Wedge candies, in Calypso’s favourite lemonade flavours
02 / 04
Toxic Waste Popcorn
Popcorn in Cherry, Blue Raspberry and Apple, from the Hazardously Sour Candy brand
03 / 04
Mochi
Royal Family Mochi: flavoured creme wrapped in sweet rice dough.
04 / 04
Coneys
Just the bottom bits of the waffle cone, filled with Chocolate, Strawberry or Vanilla.
Why HD Brands. Relationships, Reach and Results
25+
Years of relationships. Direct access to decision makers across major UK and European channels.
6
Channels covered. Distributors, retail, convenience, discount, wholesale and cash & carry.
1000s
Of UK stores. A track record of launching and scaling brands nationwide.
Everything a brand needs
to grow in the UK
Sales
Getting products on shelf and managing accounts end to end, including the tough conversations with buyers. With deep industry knowledge and strong retailer relationships, we drive growth across every channel at every stage of your brand’s life.
Distribution
Working with our partners we enable nationwide delivery into our channels, tailored to FMCG brands. From supply chain planning to last-mile execution, we help you scale correctly and consistently.
Activations
Trade shows, launches, sampling and in-store promotions that bring your brand to life. We manage it end to end, putting your products directly on to retailers’ shelves and into customers’ hands.
Marketing
B2B and B2C campaigns that build visibility, engagement and sales. From digital and social to trade press, events and media planning, we take integrated strategies from content to execution.
Design
Packaging, POS, digital campaigns and event graphics from our in-house studio. Design aligned to your brand strategy, built to support sales and marketing across every channel.
Stock2Store
Our platform connects your brand directly with thousands of retailers. They order with a click and receive delivery within 24 hours nationwide.
On shelf with the UK’s leading retailers and wholesalers
Your brand.
Our shelves
Trusted partners for brands, retailers and suppliers.
Talk to us directly at hello@hdbrands.com — a real person on our team will reply.